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With our biggest competitor being an app called Bandsintown we wanted to see what made them unique and successful. Users could connect with their Facebook and Spotify account to find what bands and musicians they should follow. The problem with this is that it really works for venues and bands that are already successful and have a following. Along with Bandsintown we also thought we would look at music streaming apps to see if they had features such as concert postings. These apps included Songkick, Jukely and Spotify. Spotify was the strongest app and had the most users but wasn’t as friendly as Songkick or Jukely for struggling and unsigned artists. This information made us confident in the uniqueness of our app idea. https://static1.squarespace.com/static/5e23bd50b60922103eb9cae6/t/5e55dfaed3e11b4136ba3211/1584812475009/interview1.jpg Projects - SoundSeek After our audits we did user interviews to see what kind of things people looked for in apps and what features caught their attention. Of the apps we had researched, the one most users used for music was Spotify. However they used social media platforms such as Facebook and Twitter to find concerts and events. Some users even just searched on Google for events. We were able to talk to a subject matter expert who is in a local band. When it comes to posting or finding posts about local artists he uses Facebook and Instagram. “Venues will post on Facebook and bands will post the tour on Instagram. Without social media, I wouldn’t have a clue” he says. We then asked him about some struggles when finding an event/concert. He told us, “There isn’t a central location that I’m guaranteed to find out about an event. Even on Facebook or Instagram, I may miss the post of the event or poster.” This showed us that although our app may have a niche market there was little competition in the smaller local concerts. If we can bridge the gap between the broad influence of Facebook along with the portability and simplicity of Instagram, we could reach many users in the live entertainment market. https://static1.squarespace.com/static/5e23bd50b60922103eb9cae6/t/5e766b9456e8367abb8b0075/1586375600910/research4.jpg Projects - SoundSeek https://static1.squarespace.com/static/5e23bd50b60922103eb9cae6/t/5e766b3682f4153fcc74e127/1586375609933/research5.jpg Projects - SoundSeek https://static1.squarespace.com/static/5e23bd50b60922103eb9cae6/t/5e405e6dff19c47890214178/1584812475030/circle-cropped.png Projects - SoundSeek Primary Persona https://static1.squarespace.com/static/5e23bd50b60922103eb9cae6/t/5e405e7fff19c478902145a6/1584812475035/circle-cropped+%281%29.png Projects - SoundSeek Primary Persona https://static1.squarespace.com/static/5e23bd50b60922103eb9cae6/t/5e40872fd8d2da072e94ea2c/1586375632176/mikewireframe.jpg Projects - SoundSeek https://static1.squarespace.com/static/5e23bd50b60922103eb9cae6/t/5e8e6f2208cc69460219eac3/1586392878675/proto.jpg Projects - SoundSeek - Secondary Context Scenario 1. It’s the beginning of the week, which means Alex needs to update her venue’s live music night through the SoundSeek app. After booking a local band she opens the app through the host section. 2. From the venue’s account, the app allows her to put in the date, time, and artist for this weekend, but also make edits to previously loaded information. 3. She decides the new setup of her venue is better and edits the account to show a new photo. 4. She inputs a new event for her venue, uploading the event name, date/time, info on her venue and tags to catch attention. 5. Once this is posted, Alex can see her post, other venues’ posts, look at her venue’s stats/reports, other upcoming events, and edit her info. She also has the ability to see her event as a user preview. From here, she can reach a wide audience and satisfy her job. https://static1.squarespace.com/static/5e23bd50b60922103eb9cae6/t/5e4087f3ff19c478902b5a29/1584812475090/final.png Projects - SoundSeek Prototype 2 https://static1.squarespace.com/static/5e23bd50b60922103eb9cae6/t/5e40850a5af4111d7020c3c4/1584812475082/prototype1.png Projects - SoundSeek Prototype 1 https://static1.squarespace.com/static/5e23bd50b60922103eb9cae6/t/5e8e6f3e08cc69460219ed5d/1586392902733/groupwireframe.jpg Projects - SoundSeek - Primary Context Scenario 1. While on a lunch break Michael gets a text from his friends asking to hangout downtown tonight. Michael suggest a low-key bar with good drinks to unwind after work. His friends agree but want some entertainment as well. 2. Michael opens up his SoundSeek app and narrows down his search area to Midtown. On the map, Michael can see a shortlist of all venues for tonight unfiltered. 3. To help find the perfect spot for his group’s needs he opens up the “filters” section and decides on a low key vibe. The app then allows him to choose certain amenities such as “good drinks” and “parking” since he has a large group. 4. Michael goes back to the map with all of his filters set and selects the “Drunken Sailor” bar, which meets all of his needs. Upon clicking on the venue, Michael is met with more info on the rating, entertainment showing, address, show times and other amenities. 5. Michael then clicks the share button that allows him to send the name to his group chat. Once work is over, he meets his friends at the venue and SoundSeek saves the night. https://static1.squarespace.com/static/5e23bd50b60922103eb9cae6/t/5e4086cd2c1d2d736839995e/1586375639395/alexwireframe.jpg Projects - SoundSeek https://static1.squarespace.com/static/5e23bd50b60922103eb9cae6/t/5e4082deff19c478902a2f43/1584812475050/lobster.png Projects - SoundSeek https://static1.squarespace.com/static/5e23bd50b60922103eb9cae6/t/5e4082a5c0b991484439017b/1584812475046/The+three+alogos+%281%29.png Projects - SoundSeek https://static1.squarespace.com/static/5e23bd50b60922103eb9cae6/t/5e40830d5af4111d70204ea5/1584812475041/colors.png Projects - SoundSeek https://static1.squarespace.com/static/5e23bd50b60922103eb9cae6/t/5e8f14cab23ec5069031cb29/1586435290112/LiveMELogoRed.png Projects - SoundSeek https://www.derekdutydesign.com/home/planit monthly 0.5 2020-04-15 https://static1.squarespace.com/static/5e23bd50b60922103eb9cae6/t/5e8d09c2f26ac95fad00d463/1586372802211/planit%2B%25281%2529.jpg Projects - PlanIt https://static1.squarespace.com/static/5e23bd50b60922103eb9cae6/t/5e8ed186493fb42031424a3e/1586418060318/20200204_165149.jpg Projects - PlanIt https://static1.squarespace.com/static/5e23bd50b60922103eb9cae6/t/5e8df926fa1cee125d619a96/1586375717390/20200204_141113.jpg Projects - PlanIt https://static1.squarespace.com/static/5e23bd50b60922103eb9cae6/t/5e8df94714608d7c62f5ef4f/1586375710993/20200204_143439.jpg Projects - PlanIt https://static1.squarespace.com/static/5e23bd50b60922103eb9cae6/t/5e8ee7ef334de1750643bb80/1586975994138/Alan_Persona.png Projects - PlanIt https://static1.squarespace.com/static/5e23bd50b60922103eb9cae6/t/5e9754d84992b227f70ac1b5/1586975985762/Maria_Persona+White.png Projects - PlanIt https://static1.squarespace.com/static/5e23bd50b60922103eb9cae6/t/5e8ecd76bc271c13d8c28ce5/1586418329160/20200213_173448.jpg Projects - PlanIt Affinity Mapping https://static1.squarespace.com/static/5e23bd50b60922103eb9cae6/t/5e8ecd5eb2200c6ef6dbd233/1586418404434/20200213_170100.jpg Projects - PlanIt Behavioral Variables https://static1.squarespace.com/static/5e23bd50b60922103eb9cae6/t/5e8f3501eb9d104323e12639/1586443603458/PlanitWireframeandFlow.png Projects - PlanIt Thumbnail sketches of early design https://static1.squarespace.com/static/5e23bd50b60922103eb9cae6/t/5e8f394c6e1d7b62449125a7/1586444629241/20200226_162918.jpg Projects - PlanIt https://static1.squarespace.com/static/5e23bd50b60922103eb9cae6/t/5e8f38ac07d65e45536631e9/1586444535419/20200226_162923.jpg Projects - PlanIt https://static1.squarespace.com/static/5e23bd50b60922103eb9cae6/t/5e9766c399164366567d360e/1586983217890/planit_hifi.png Projects - PlanIt https://static1.squarespace.com/static/5e23bd50b60922103eb9cae6/t/5e8f31bb2b147932ebf473ba/1586442694925/20200304_191820.jpg Projects - PlanIt Paper Prototype https://static1.squarespace.com/static/5e23bd50b60922103eb9cae6/t/5e8f3673f51bbf772ece86da/1586443912052/20200304_181928.jpg Projects - PlanIt User testing on first prototype